Who doesn't love a good selfie? Join Iconic as we host the afterparty at the third installment of Fashion Forward. The #MyIconicSelfie party is all set to take place at the Madinat Jumerah tomorrow night complete with a fashion presentation showcasing Iconic's upcoming Winter collection. Make sure you Instagram your selfies throughout Fashion Forward with the hashtag w...

We love the changing of the seasons not just because it’s time for Spring to serenade us with pleasant weather but also because it’s time to shop for a fresh wardrobe! With the Iconic Spring ‘14 Collection in our stores, we’ve picked the must have pieces that belong in your spring wardrobe.

Spring Dresses

Notice what’s common...

With high-street getting a taste of spring, it has certainly been the return of beloved trends. The ICONIC Spring Collection ’14 weaves in fashion’s most iconic trends and beloved decades to make this season truly Fashion Different.

Demure 70’s

By embracing the flair of the 70s, this trend for women is all about carrying more demure looks mixed wit...

Which shopping personality are you?

Whether you love shopping or hate it, there’s no way you can ignore it! So whether you head to the malls with the enthusiasm of a 5-yr old in a candy store or with the begrudging attitude of a 5-yr old at the doctor – you belong to a type! Read on and tell us which type are you:

The Compulsive ...