Fashion has a chic new destination and this time it’s the swanky Dubai Mall. ICONIC launched in Dubai Mall on Thursday, 9th August and it was a blast! There was a load of drama, surprises and of course, an overdose of fashion!

The crowd thronged the hallway and the store looked gorgeous with its bright lights and ribbons.

The highlight o...

We all love a good pair of denims. It’s like a second skin. It’s hard to find that one perfect pair, and once you do it’s impossible to let go. The fit, the feel, the material; all of it has to be perfectly perfect. And the older your denims, the more comfortable they are. They adapt to you and you to them. But sometimes, denims get too worn out to be worn out. What then...

We’ve all had our moments dressing up in our mum’s clothes, trying on her high heels and bright red lipstick and preening in front of the mirror. We couldn’t wait to grow up! And grow up, we did. So did our fashion sense. We weren’t posing in awkward heels or extra long skirts anymore. Everything became more chiseled, modern and stylish.

This season...

With AED 1000 burning a hole in her purse, we met up with football coach Lauren Forsyth at ICONIC, Dubai Mall as she raided our Spring/Summer collection in search of the perfect capsule wardrobe.

Spring collection

Jacket AED 120

Dress AED 75

Jeans AED 110

Shoes AED 210

“This will be my go-to jacket of the se...